IMPACT is Schwab's largest annual conference for registered investment advisors. The theme and message is "Transform Ideas into Action."
The pieces shown are the web pages, letterhead, save-the-date postcard. invitation, spreads from the conference guide and name badge/miniguide. The silhouettes are based on stock photos and were redrawn in Illustrator with strategic messaging layered in.
The client is a contractor who makes doors and windows that are energy-efficient. The name of the company, "Dokana," is a Greek word that means a beam over a doorway. The client asked me to convey this idea in his logo.
The site was done several years ago when Flash was popular, and the product images on the home page were interactive and enlarged when clicked on.
This campaign was launched by the Institute for Mental Health Initiatives to encourage healthier programming on TV so kids would have better role models and learn to manage their anger.
When I was a kid and I had a temper tantrum I would apologize to my parents afterward. This made me feel better (I was a guilt-ridden child!) and working through anger is the idea I tried to convey in this logo. I started sketching with a magic marker but switched to a crayon because it felt more authentic.
Shown are the logo, t-shirt (photo art directed by Ellen Shapiro), dinner program, invitation and poster. The logo was animated for TV commercials and won several awards.
The client asked us to design a magazine that could be produced in-house.
I designed the masthead, departments and several sample spreads. For the interior I relied on beautiful type, stock photography, and a simple grid. The covers were a collaboration between the client (who had his own ideas!) and Broom & Broom.
Broom & Broom produced the launch issue and templates. For the first year we art directed and produced the covers and consulted on the interior layouts.
Jumpstart is a nonprofit that helps preschool children from under-resourced communities learn literacy skills.
This fundraising event, “Scribbles to Novels,” features Frances Dinkelspiel's book Tangled Vines, Obsession and an Arsonist in the Vineyards of California. It's a 19th century historical novel about California's dark and bloody wine trade and was the theme of the event.
I used burnt paper and engraving-style illustration to emphasize the historical theme.
Shown are (from top to bottom) the event emails, web hero, invitation, reply card, donation device, PowerPoint template and author posters.
The theme of this annual report is "Rebuilding Lives."
When I researched this nonprofit I came across a poem written by a torture survivor which moved me. It became the idea for the vellum front section and illustrates the process whereby fragments of the body become whole again. The coated back section features graphics and incorporates the organization's history and services.
This piece was featured in Communication Arts Design Annual 42.
The Nerd Nation t-shirt was designed for Stanford Athletics and became popular with students and alumni.
I was asked to design more products (mugs, women's tees, sweatshirts, water bottles, etc.) and SAA manufactured and sold over 8,000 units generating over $40k in revenue to help support Alumni programing worldwide.